Adidas

http://www.youtube.com/watch?v=P9EiHz3XzpM
Ever since Michael Jordan came onto the scene with his "Jordan" shoes, basketball shoes have become a part of American culture.  Men of all different ages, especially teenagers, all want to get a pair of the favorite player's shoes.

Often these commercials give the allure that if people buy the shoes, they too will be able to play like a basketball star.  However, with their new commercial Adidas also makes this assertion, but they do so in a different way.  In this commercial Adidas uses humor and ridiculous antics to attract the consumer.

This consumer features "Slim Chin," who is the same actor who was in "The Hangover."  Slim Chin is wearing a gold jumpsuit in the commercial.  He also does all types of ridiculous antics like riding a golden jet ski in a pool of caviar.

The commercial portrays Slim Chin to be extremely wealthy.  Slim Chin claims to have all these things because he is fast like Derrick Rose.  This then shows the new Adidas Derrick Rose signature shoe, and makes the claim that the shoe will make people fast like Derrick Rose.

This commercial is very entertaining.  Though it does not make sense it is ridiculous and will capture viewer's attention.  The target is younger males in the teenage age bracket.  I think Adidas did a good job by having Ken Jeong, the actor from The Hangover, play Slim Chin because The Hangover appeals to a similar target.

Though the commercial is entertaining I do not think it is effective.  With all the ridiculous stuff that happens, the Derrick Rose shoe almost goes unnoticed and is overshadowed by all the antics in the commercial.  Overall, though the ad is entertaining it is not effective in advertising the product.

Domino's pizza

http://www.youtube.com/results?search_query=dominos+focus+group&aq=f
When it comes to ordering out pizza, people have many different options.  Whether it be a local pizza place, or a well known chain like Pizza Hut or Papa John's, the possibilities are infinite.  However, recently Domino's Pizza found that there sales were down, and in research they found that people thought the quality of their pizza was horrible.

Instead of hiding these criticisms, in their latest string of advertisements Domino's has dealt with these criticisms head on and are telling consumers that they have essentially started from scratch and improved the product.

Their latest commercial shows a focus group of people who are all doubting the authenticity of the cheese Domino's uses.  All of a sudden, the walls in the building open up to show that the focus group is sitting on a dairy farm where Domino's gets it 100 percent milk to use for their cheese.  This commercial once again shows Domino's as being honest with consumers.

These string of up-front and honest ads from Domino's are great ads.  What I like most about these ads is that it is almost 360 branding.  Instead of just advertising, these commercials show how the company has changed inside out to better meet the needs of consumers, after doing research and finding what consumers think.

Also, another thing Domino's has done in these ads is show that they are a dynamic company.  Often when people think of big companies, they think of large corporations that are static, out of touch with the consumer, and they do not even care what the consumer thinks.  However, Domino's has shattered that stereotype and shown that what the consumer thinks is of utmost importance to the them.

I believe these ads are incredibly persuasive.  I have hated Domino's pizza for a long time, but after seeing these commercials I now plan on trying Domino's.  These ads target people who have previously tried Domino's but did not like it, and I think these ads resonate with that target.

Though these ads are excellent, at the end of the day the product must reflect the ads and be of better quality, otherwise Domino's will still find itself with unhappy customers who feel taken advantage of by Domino's.

Mayhem is coming

http://www.youtube.com/watch?v=OFhM945dXok
For years Allstate had straight forward commercials.  They would talk about the insurance rates, and Allstate's benefits programs for safe drivers.  They were informative, but not very entertaining.  However, all that has changed.

Recently Allstate has changed their commercials dramatically.  No longer are they informational, but instead they entertain.  Recently Allstate has launched commercials featuring a man who is referred to as "Mayhem."  In these commercials Mayhem is doing many different things that all end with the same result: crashing or damaging a car.  In the specific commercial I watched, Mayhem was a satellite dish that fell off the roof and landed on a car.

The message in these commercials is simple, accidents happen all the time and you need to be covered by Allstate to avoid paying for these accidents yourself.  These commercials are entertaining and funny.  Yet what I find interesting is that with these new "Mayhem" commercials Allstate has shifted their target demographic.

It seems that with their new commercials Allstate is targeting a younger demographic, probably around 18-24 year olds.  This shift in demographic reflects the fact that Allstate's commercials are no longer informational, but instead humorous.

I find the shift in demographic to be an interesting strategy.  Allstate is taking a chance by targeting younger people who are not yet ready to buy insurance, but by targeting them now Allstate hopes that when they are ready to buy insurance they buy Allstate.

I find this to be a very good commercial.  The use of humor helps Allstate stick out in the mind of the consumer, against other insurance ads which tend to be more mundane.  Overall, I think Allstate's sales will go up as a result of this new ad campaign.

Stride Mega Mystery

http://www.youtube.com/watch?v=jzLkRr2g3aAGum.  It seems to be a straightforward rather boring product.  Because of this, many would think that commercials for the gum industry would be rather mundane and boring.  However, this has been quite the opposite.  Many commercials for gum companies have been outrageous and ridiculous in an attempt to attract consumer.

The gum company Stride just launched a new commercial for their Mega Mystery gum, and the commercial holds true to the ridiculous gum commercials.  The commercial features a guy on his Webcam, he is talking to the computer about how he figured out what flavor the Stride mystery flavor is.  At that moment, men riding ostriches break down the walls into the room and start harassing and attacking the man.  Then the message comes on the screen: "Don't reveal the secret flavor of new Stride Mega Mystery.  Or we'll find you."

This commercial is ridiculous to say the least.  I believe it is appealing to teenage audiences with the use of humor and the overall ridiculousness of the ostriches.  I like this commercial because it makes an impact and seeing the men ride down on the ostriches captures the viewer's attention.

Yet another reason why this commercial is successful is it perks the viewer's interest in the product.  After seeing this commercial most people wonder what the Mega Mystery gum tastes like and what the flavor is.  This commercial gives attention to the product.

Also it makes the product assume more interesting than it is.  I have tried the gum before and I did not find to be anything special it tasted fruity but I could not determine what the exact flavor was.  That being said, though the product may not be anything out of the ordinary, this commercial gives a lot of attention to product and makes it appear to be a special product.

All of these reasons show why this is a good commercial and generates interest in the product, and Stride uses humor to resonate with their target.

Forever Young

http://www.youtube.com/watch?v=vdafSHne5wM
Songs are often a major component to commercials.  The tempo of the song can often set the mood for the commercial.  Not only tha,t but sometimes songs in commercials can serve to bridge generations.  No commercial has done this better than the "Forever Young" Pepsi commercial.

In this commercial, the Bob Dylan song "Forever Young" is played.  The commercial shows Bob Dylan and scenes that were common in the 60's and 70's.  Then the rapper Will.i.am. comes in and adds his own remix to the song.  When his voice comes into this commercial, images from the 60s and 70s are shown next to images from the present day.  At the end of the ad Pepsi is shown being consumed in both the old era and in present day.

Overall, I think this is an extremely effective commercial.  The reason why I believe this is an extremely effective commercial is because it appeals to a wide variety of demographics.  For instance, young teenagers are fans of Will.i.am., whereas older people are Bob Dylan fans.  By blending these two genres together, Pepsi is appealing to a wide demographic of people.

Yet another reason I like this commercial is the message it sends.  By showing all the different generations and years, and then showing Pepsi the commercial shows that Pepsi stands the test time of and is a constant in American culture.

However, though I like all those aspects, I believe this is an effective commercial mostly because it created a pop-culture phenomenon.  Before that commercial aired, no one had ever that version of "Forever Young" featuring Will.i.am.  Because of this, the song generated interest in the commercial because no one had ever heard of it before, and thus took notice of the commercial.

Overall I believe this was an extremely effective commercial and appealed to a wide range of people.

Sierra Mist

http://www.youtube.com/watch?v=BQZ0Cf2Qx98
For years diet soda was the craze in the pop industry.  Recently however, the American population has become fixated on consuming things that they view as natural.  The increasing sales of organic food prove this to be true.

Thinking along the same line, Sierra Mist has come out with their new pop "Sierra Mist Natural."  The commercial that Sierra Mist came out with promoting this product reiterates the natural theme.  It shows two boulders in a grassy area of nature.

Both these boulders can talk and one is having a bad dream about if he had a mouth.  The commercial then cuts to Sierra Mist Natural in nature and how it has real sugar and nothing artificial.  Then the tagline comes up that Sierra Mist Natural is "The soda nature would drink if nature drank soda."

Though the commercial is dumb, it is effective.  I believe that because of the low-brow humor the commercial was directed at children.  I believe that naming the product Sierra Mist Natural is also very smart.

For instance, kids who go to the grocery store  typically always go with a parent.  So since the commercial appeals to kids, if a kid was to grab the pop and give it to their parent, the parent would examine it.  Since the label reads Sierra Natural Mist the parent might be more inclined to purchase it for their child because they believe that is healthier than most sodas.

In actuality however there is nothing really special about Sierra Mist Natural.  Though it does not contain anything artificial, it does have sugar which is not good for people.  But by calling their product natural, people associate good and healthy things as natural, and thus making them more likely to buy the product.

It seems that this was a good ad from Sierra Mist and the product Sierra Mist Natural allows Sierra Mist to appear different from its competition.  In the end I believe this ad will increase Sierra Mist's sales.

Find your own beach

http://www.youtube.com/watch?v=4-6V2ap7Vdk
For years Corona has been a beer that has been associated with a warm tropical location.  Their commercials were some of the most identifiable, always showing people relaxing on the beach with a Corona in hand.

But now it seems Corona is trying to change their image.  In their new commercial Corona shows people in all different types of places drinking Corona and looking out into the landscape.  The commercial shows all different types of settings like cities, valleys, and even snow-covered ground near mountains.  All of these settings have one thing in common, the people are drinking Corona.

From there the commercial goes to the familiar setting of two people sitting at the beach drinking their Coronas.  The tagline then comes up on the screen reading "Find your beach."  Though some may think Corona is making a mistake by straying away from their traditional ad campaign, I believe that this new commercial is a smart move by Corona.

From this commercial it seems that Corona is targeting current customers and attempting to make them more loyal to the brand.  Many people view Corona as a summer drink, and as a result only drink it during the summer or when they are in a warm climate.

However, with this new commercial Corona is trying to show consumers that Corona is not exclusively a summer drink.  This commercial shows that Corona is a great drink for any environment, and ultimately brings relaxation.  Though for years Corona has been identified with the beach, this new commercial breaks away from that idea but also preserves some of it by still having the beach scene in the end.

Overall, it seems that this new commercial has the potential to increase consumption of Corona during colder times of the year.  By showing people drinking Corona in all different types of seasons, Corona is showing customers that they are more than just a summer drink, but at the same time they are still not straying too far away from their recognizable brand image.