Diet Mountain Dew

http://www.youtube.com/watch?v=Nf8zmzp2rKo

Recently, I came across a commercial for Diet Mountain Dew.  I figured the ad would be ridiculous because most Mountain Dew commercials tend to be crazy; however, I was still not prepared for what I saw.

The commercial starts off with two guys sitting in their office drinking Diet Mountain Dew.  They begin to talk about how unexpected the flavor is and how good it is.  Within seconds they begin to say that in the few moments they have been drinking it they both have gotten a bald eagle tattoo, and rip off their shirts exposing their tattoos.

As if this situation was not ridiculous enough, a woman walks into the room takes of the sip out the diet drink and makes a loud eagle noise which breaks all the glass in the office.  To say that this commercial is unbelievably ludicrous, is an understatement.

However, at the same time it was a smart commercial on Mountain's Dew part.  In today's society people are becoming more and more health conscious.  As a result of this trend, Mountain Dew is probably trying to promote its diet version so that way that will not lose any customers and may even gain some new ones in the process.

Yet, by promoting their diet drink Mountain Dew still has some problems.  For instance, the majority of people who drink Mountain Dew probably are men.  Though men may be health conscious, they are also weary to drink diet drinks, because they feel that it is not manly.  This idea has been exemplified by coke creating Coke Zero as an attempt to have a no calorie drink that appeals to men.

Keeping this in mind, though the Diet Mountain Dew commercial is ridiculous it is trying to show that Diet Mountain Dew still packs a punch and is a manly drink.  Overall, though the commercial may be considered dumb, I believe it is an effective ad.