We've all been there. As soon as something goes wrong with your credit card or you wish to change your account, you're on the phone with the credit card company for what seems like an eternity. With their new ads Discover tries to make light of situations like these.
In their ads they depict customers from a different credit card company all trying to have a conversation over the phone with "Peggy." It just so happens that Peggy is a big bearded man with a thick accent whose office is in the middle of nowhere. Peggy is not able to answer anyone's question competently and frustrates the customer in every commercial.
Unlike their previous ad campaigns, with the "Peggy" commercials Discover tries to implement humor into the ads to resonate with customers. The purpose of the ad is to show how mediocre customer service is at other credit cards company; whereas Discover offers great customer service.
The ad itself is genuinely funny and it is a concept that most viewers will be able to relate to. However not all demographics may find the ad funny. It seems that most people who would find this commercial funny would be in 18 to 35 demographic. Yet, older audiences may not find this ad particularly funny because some of the humor with Peggy tends to be more dead-pan and simple.
So although the ads may get some people to consider making Discover their credit card company, it seems that these ads won't necessarily get older customers to go out and leave their current credit card providers for Discover.
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