Adidas

http://www.youtube.com/watch?v=P9EiHz3XzpM
Ever since Michael Jordan came onto the scene with his "Jordan" shoes, basketball shoes have become a part of American culture.  Men of all different ages, especially teenagers, all want to get a pair of the favorite player's shoes.

Often these commercials give the allure that if people buy the shoes, they too will be able to play like a basketball star.  However, with their new commercial Adidas also makes this assertion, but they do so in a different way.  In this commercial Adidas uses humor and ridiculous antics to attract the consumer.

This consumer features "Slim Chin," who is the same actor who was in "The Hangover."  Slim Chin is wearing a gold jumpsuit in the commercial.  He also does all types of ridiculous antics like riding a golden jet ski in a pool of caviar.

The commercial portrays Slim Chin to be extremely wealthy.  Slim Chin claims to have all these things because he is fast like Derrick Rose.  This then shows the new Adidas Derrick Rose signature shoe, and makes the claim that the shoe will make people fast like Derrick Rose.

This commercial is very entertaining.  Though it does not make sense it is ridiculous and will capture viewer's attention.  The target is younger males in the teenage age bracket.  I think Adidas did a good job by having Ken Jeong, the actor from The Hangover, play Slim Chin because The Hangover appeals to a similar target.

Though the commercial is entertaining I do not think it is effective.  With all the ridiculous stuff that happens, the Derrick Rose shoe almost goes unnoticed and is overshadowed by all the antics in the commercial.  Overall, though the ad is entertaining it is not effective in advertising the product.