For years diet soda was the craze in the pop industry. Recently however, the American population has become fixated on consuming things that they view as natural. The increasing sales of organic food prove this to be true.
Thinking along the same line, Sierra Mist has come out with their new pop "Sierra Mist Natural." The commercial that Sierra Mist came out with promoting this product reiterates the natural theme. It shows two boulders in a grassy area of nature.
Both these boulders can talk and one is having a bad dream about if he had a mouth. The commercial then cuts to Sierra Mist Natural in nature and how it has real sugar and nothing artificial. Then the tagline comes up that Sierra Mist Natural is "The soda nature would drink if nature drank soda."
Though the commercial is dumb, it is effective. I believe that because of the low-brow humor the commercial was directed at children. I believe that naming the product Sierra Mist Natural is also very smart.
For instance, kids who go to the grocery store typically always go with a parent. So since the commercial appeals to kids, if a kid was to grab the pop and give it to their parent, the parent would examine it. Since the label reads Sierra Natural Mist the parent might be more inclined to purchase it for their child because they believe that is healthier than most sodas.
In actuality however there is nothing really special about Sierra Mist Natural. Though it does not contain anything artificial, it does have sugar which is not good for people. But by calling their product natural, people associate good and healthy things as natural, and thus making them more likely to buy the product.
It seems that this was a good ad from Sierra Mist and the product Sierra Mist Natural allows Sierra Mist to appear different from its competition. In the end I believe this ad will increase Sierra Mist's sales.
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