For years, I have always hated and despised one type of commercial: car commercials. Though I often like commercials I could make no exception for car commercials.
They always just seemed to be so boring and all similar. No matter what almost all car commercials would just show the car performing on the road or in a studio, and they would always have multiple camera angles just showing off the sleek design of the car.
There was no story to car commercials and no human aspect...well until now that is. Recently Volkswagen has redefined and challenged the stereotypical car commercial. In their new commercial Volkswagen highlights the people who work to develop the car.
The commercial is very aesthetically pleasing. It takes us through the Volkswagen company, where workers are trying to engineer the new Jetta. The commercial shows the workers frustration and how hard they are working to come up with a new car. An uplifting song is playing as the commercial is playing which also helps to grab the viewer's attention.
The commercial goes on to show the workers testing the car and frantically taking down notes to make sure the car is of the best quality. Finally, the car is unveiled as the "Dream Team" looks on at their proud accomplishment. To their dismay it is announced that car will be a sold for a measly $15,995.
As soon as the workers see this they begin to cry and freak out, because they cannot believe that for all their hard work the car is only worth $15,995. Then the tagline comes up saying "The all new Jetta. Great. For the price of Good."
Overall, I think this an extremely effective commercial. For one, it captivates the viewer and gives them a sense of who Volkswagen is as a company and how hard their workers work to give consumers great quality. Secondly I believe that this commercial will persuade people to buy the new Jetta.
It seems that with this commercial Volkswagen may be targeting people who have in the past bought more expensive and higher-end cars than Volkswagen. However, with the current economic recession Volkswagen is aware that people are looking to cut-back on their purchases, thus opening a new market for Volkswagen.
With this commercial, Volkswagen is not only appealing to this new market, but also showing them that just because Volkswagen may be relatively inexpensive, they are still of high quality and that possible consumers are not sacrificing anything by switching to Volkswagen.
Overall, this is a highly effective commercial and it could end up changing car commercials. Again not only is this commercial entertaining and funny, but it has the potential to persuade people to switch to Volkswagen.
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