Domino's pizza

http://www.youtube.com/results?search_query=dominos+focus+group&aq=f
When it comes to ordering out pizza, people have many different options.  Whether it be a local pizza place, or a well known chain like Pizza Hut or Papa John's, the possibilities are infinite.  However, recently Domino's Pizza found that there sales were down, and in research they found that people thought the quality of their pizza was horrible.

Instead of hiding these criticisms, in their latest string of advertisements Domino's has dealt with these criticisms head on and are telling consumers that they have essentially started from scratch and improved the product.

Their latest commercial shows a focus group of people who are all doubting the authenticity of the cheese Domino's uses.  All of a sudden, the walls in the building open up to show that the focus group is sitting on a dairy farm where Domino's gets it 100 percent milk to use for their cheese.  This commercial once again shows Domino's as being honest with consumers.

These string of up-front and honest ads from Domino's are great ads.  What I like most about these ads is that it is almost 360 branding.  Instead of just advertising, these commercials show how the company has changed inside out to better meet the needs of consumers, after doing research and finding what consumers think.

Also, another thing Domino's has done in these ads is show that they are a dynamic company.  Often when people think of big companies, they think of large corporations that are static, out of touch with the consumer, and they do not even care what the consumer thinks.  However, Domino's has shattered that stereotype and shown that what the consumer thinks is of utmost importance to the them.

I believe these ads are incredibly persuasive.  I have hated Domino's pizza for a long time, but after seeing these commercials I now plan on trying Domino's.  These ads target people who have previously tried Domino's but did not like it, and I think these ads resonate with that target.

Though these ads are excellent, at the end of the day the product must reflect the ads and be of better quality, otherwise Domino's will still find itself with unhappy customers who feel taken advantage of by Domino's.