In today's society people love all types of things. Whether it is sport teams, celebrities, food, family or even money. People love various things, but almost no one loves their bank. Yet in their new commercial Ally plays off this idea and says that people will love their bank if their bank is Ally.
In the commercial, a person is having a job interview. As the interviewer is asking questions to the interviewee, the interviewee is explaining things about himself such as his likes and dislikes. As he goes on he says that he loves his bank "2-Year Raise Your Rate CD." The interviewer is in shock and says other things that rhyme with the phrase of 2-year raise your rate CD because he simply cannot believe that someone would love their bank.
From there, the commercial goes to narration. They explain that if people switch to Ally they will love their bank and love their 2-year raise your rate CD policy. It becomes clear from this part of the ad that the commercial is specifically promoting the new 2-year raise your rate CD.
This ad is funny and it catches people attention. It uses humor effectively and also from the beginning of the commercial it is not clear what the ad is promoting. Because of this, it effectively captivates the viewer and has them wondering what company the commercial is for.
Also I like that the ad is not only promoting the bank, but more specifically the 2-year raise your rate CD policy. That being said, the commercial does a very poor of explaining what the policy is or what it does. All it does is give a very brief explanation that is not very informative.
If Ally wants to persuade people to switch their bank to Ally, they need to give more information as to why the new policy is important and beneficial for customers. Though the commercial is funny, because Ally did not do a good job of explaining the new policy they are promoting, the commercial is relatively ineffective at getting people to switch to Ally.
No comments:
Post a Comment