Songs are often a major component to commercials. The tempo of the song can often set the mood for the commercial. Not only tha,t but sometimes songs in commercials can serve to bridge generations. No commercial has done this better than the "Forever Young" Pepsi commercial.
In this commercial, the Bob Dylan song "Forever Young" is played. The commercial shows Bob Dylan and scenes that were common in the 60's and 70's. Then the rapper Will.i.am. comes in and adds his own remix to the song. When his voice comes into this commercial, images from the 60s and 70s are shown next to images from the present day. At the end of the ad Pepsi is shown being consumed in both the old era and in present day.
Overall, I think this is an extremely effective commercial. The reason why I believe this is an extremely effective commercial is because it appeals to a wide variety of demographics. For instance, young teenagers are fans of Will.i.am., whereas older people are Bob Dylan fans. By blending these two genres together, Pepsi is appealing to a wide demographic of people.
Yet another reason I like this commercial is the message it sends. By showing all the different generations and years, and then showing Pepsi the commercial shows that Pepsi stands the test time of and is a constant in American culture.
However, though I like all those aspects, I believe this is an effective commercial mostly because it created a pop-culture phenomenon. Before that commercial aired, no one had ever that version of "Forever Young" featuring Will.i.am. Because of this, the song generated interest in the commercial because no one had ever heard of it before, and thus took notice of the commercial.
Overall I believe this was an extremely effective commercial and appealed to a wide range of people.
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